ABOUT ME
KEKE LIU
I am a campaign producer, stylist, columnist and multidisciplinary creative with over seven years of professional and freelance experience in fashion, beauty, e-commerce, social media and digital marketing.
Driven by a passion for the fashion industry and the desire to produce cutting-edge creative content, I partner with highly regarded brands and publications by putting pen to paper or conceptualising engaging creative.
Made in Hunan, Central China, I gained my first years of professional experience in Shanghai and the US, before building a strong portfolio of editorial, copywriting and styling content in China, Berlin and beyond. Now based in Munich, I am Content Manager for the leading online luxury retailer Mytheresa.
I am a campaign producer, stylist, columnist and multidisciplinary creative with over seven years of professional and freelance experience in fashion, beauty, e-commerce, social media and digital marketing.
Driven by a passion for the fashion industry and the desire to produce cutting-edge creative content, I partner with highly regarded brands and publications by putting pen to paper or conceptualising engaging creative.
Made in Hunan, Central China, I gained my first years of professional experience in Shanghai and the US, before building a strong portfolio of editorial, copywriting and styling content in China, Berlin and beyond. Now based in Munich, I am Content Manager for the leading online luxury retailer Mytheresa.
EXPERIENCE
Content Manager | Mytheresa
July 2021 - Dec. 2022, Munich
Copy Editor & Content Manager | Mytheresa Men
Jan. 2020 - Apr. 2022, Munich
Digital Creative Specialist | Red Ant
Aug. 2016 - Mar. 2018, Shanghai
Account Executive | OgilvyOne
Sep. 2015 - Aug. 2016, Shanghai
MEDIA & PUBLICATIONS
Copywriter | AMIRI
Dec. 2022 - Present
Copywriter | Vanessa Bruno
Dec. 2022 - Present
Copywriter | CRUSH Collection
June 2019 - Feb. 2020
Copywriter | NET-A-PORTER
July 2019 - Jan. 2020
Fashion Contributor | T Magazine China
Fashion Contributor | VISION Magazine
Fashion Contributor | NOWNESS China
Fashion Contributor | InStyle China
Fashion Contributor | Dazed China
Fashion Contributor | VOGUE Me
2018 - 2020
Campaign Producer & Stylist | YOHO!GIRL
2018 - 2019
Columnist & Stylist Assistant | Harper’s BAZAAR China
July 2017 - Jan. 2020
Copywriter | Bacardi
Sep. 2018 - Mar. 2019
Digital Content Specialist | SKANDIASTYLE
May 2017 - Feb. 2018
Creative | Brompton Junction
Apr. 2017 - Dec. 2017
Copywriter | YOOX.CN
Sep. 2017 - Nov. 2017
Creative | The Cambridge Satchel Company
June 2016 - June 2017
Copywriter | Lush Fresh Handmade Cosmetics
Aug. 2016 - Feb. 2017
Columnist | Global Blue
Feb. 2013 - Oct. 2017
Copywriter & Photographer | Lane Crawford
June 2016 - Sep. 2017
Video Editor | Why Not Production Studio
Oct. 2015 - Apr. 2016
Editor & Stylist Assistant | The Bund Magazine
Oct. 2014 - June 2015